 Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia
ISBN: 978-0-471-12300-2
Hardcover
432 pages
April 2002
US $55.00
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Prologue.
1. Nancy Drew and the Case of the Hidden Childhood.
2. A Model Life.
3. To Wall Street.
4. The Page Turns.
5. A Nascent Empire: The Martha Moment Is Born.
6. Who's Afraid of Virginia Woolf?
7. Making the Best-Seller List.
8. Kmart Calls.
9. How to Negotiate a Contract.
10. Strategy: Get Others to Pay.
11. Controlling the Stress Lines.
12. No Good Deed Goes Unpunished.
13. Time Takes Martha.
14. Martha Takes TV.
15. In the Company of Women.
16. Scheming Times.
17. A Taxing Situation.
18. Time Takes a Licking.
19. Labor Relations.
20. When Being in the Public Eye Is Not a Good Thing.
21. From Wall Street to Main Street.
22. To the Ends of the Earth.
Epilogue.
Acknowledgments.
Source Notes.
Index.
1. Nancy Drew and the Case of the Hidden Childhood.
2. A Model Life.
3. To Wall Street.
4. The Page Turns.
5. A Nascent Empire: The Martha Moment Is Born.
6. Who's Afraid of Virginia Woolf?
7. Making the Best-Seller List.
8. Kmart Calls.
9. How to Negotiate a Contract.
10. Strategy: Get Others to Pay.
11. Controlling the Stress Lines.
12. No Good Deed Goes Unpunished.
13. Time Takes Martha.
14. Martha Takes TV.
15. In the Company of Women.
16. Scheming Times.
17. A Taxing Situation.
18. Time Takes a Licking.
19. Labor Relations.
20. When Being in the Public Eye Is Not a Good Thing.
21. From Wall Street to Main Street.
22. To the Ends of the Earth.
Epilogue.
Acknowledgments.
Source Notes.
Index.
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