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Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors

ISBN: 978-0-471-12380-4
Paperback
256 pages
October 1995
US $41.95 Add to Cart

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Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors (0471123803) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 2-3 days delivery time. The book is not returnable.

An accessible and practical work designed to address the needs of micro-enterprises whose owners must do most of the work. Describes how to use cost-effective and time-saving methods in order to obtain the pertinent information to complete a marketing plan, keep it updated and develop a system for gathering, organizing and using research data following startup.