Event SponsorshipISBN: 978-0-471-12601-0
Hardcover
320 pages
October 2002
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p>Event Sponsorship provides step-by-step guidelines for attracting, signing,
and keeping sponsorship for any event, including festivals, conventions, expositions,
sporting events, arts and entertainment spectaculars, charity benefits, and
much more. This hands-on resource presents successful strategies and tools for
staying competitive in today's market by offering corporate sponsors the highest
return possible on their investment.
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