 The Consultant's Guide to Publicity: How to Make a Name for Yourself by Promoting Your Expertise
ISBN: 978-0-471-12621-8
Paperback
260 pages
April 1996
US $19.95
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Do-It-Yourself vs.
Outside Help.
Laying the Groundwork.
Developing a Publicity Plan.
Developing Good Story Ideas.
Tools of the Trade--Releases,Press Kits, Contact Files.
Dealing with the Media.
Setting Up Interviews.
Emergency Principles.
Measuring Results.
Appendices.
About the Author.
Credits.
Index.
Outside Help.
Laying the Groundwork.
Developing a Publicity Plan.
Developing Good Story Ideas.
Tools of the Trade--Releases,Press Kits, Contact Files.
Dealing with the Media.
Setting Up Interviews.
Emergency Principles.
Measuring Results.
Appendices.
About the Author.
Credits.
Index.
