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Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users
ISBN: 978-0-471-12960-8
Paperback
304 pages
May 2002
US $34.99 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
KIM M. BAYNE is a frequent speaker and writer on Internet and wireless marketing. She was formerly a technology marketing executive. From 1997 to 2000, she hosted the internationally syndicated public radio talk show The Cyber Media Show with Kim Bayne. The hour-long show, which aired on NPR stations and in streaming audio on the Web, examined such topics as Internet use, marketing strategies, and tactics.