 Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users
ISBN: 978-0-471-12960-8
Paperback
304 pages
May 2002
US $34.99
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Dedication.
Acknowledgments.
Introduction.
About the Author.
The Wireless Revolution.
Understanding the Wireless World.
Unplugging Marketing Communications Strategies.
Chartering Your Wireless Marketing Team.
Building the Wireless Brand.
Advertising Without Wires.
Delivering Content to Wireless Devices.
Untethering Public Relations and Publicity.
Enabling Mobile Commerce and Sales Functions.
Mobilizing Customer Service.
Measuring Wireless Marketing Results.
Budgeting for a Wireless Future.
Appendix A: Glossary.
Appendix B: Mobile Handheld Devices.
Appendix C: Wireless Carriers, Network Operators and Related Service Providers.
Appendix D: Solution Providers.
Index.
Acknowledgments.
Introduction.
About the Author.
The Wireless Revolution.
Understanding the Wireless World.
Unplugging Marketing Communications Strategies.
Chartering Your Wireless Marketing Team.
Building the Wireless Brand.
Advertising Without Wires.
Delivering Content to Wireless Devices.
Untethering Public Relations and Publicity.
Enabling Mobile Commerce and Sales Functions.
Mobilizing Customer Service.
Measuring Wireless Marketing Results.
Budgeting for a Wireless Future.
Appendix A: Glossary.
Appendix B: Mobile Handheld Devices.
Appendix C: Wireless Carriers, Network Operators and Related Service Providers.
Appendix D: Solution Providers.
Index.
