 Technology Licensing: Corporate Strategies for Maximizing Value
ISBN: 978-0-471-13081-9
Hardcover
320 pages
August 1996
US $157.00
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Partial table of contents:
LICENSING STRATEGY.
Vital Resource of the Future--Knowledge (R. Parr & P. Sullivan).
Key Terms and Strategic Positions (P. Sullivan).
Intellectual Property Portfolios in Business Strategy (P. Sullivan & J. Daniele).
Strategic Objectives Supported by Licensing (J. Nickerson).
Central Control of Technology Licensing (R. Parr).
Gaps Analysis (R. Parr).
ROYALTY RATES.
The Importance of Context in the Derivation of Royalty Rates (S. Sullivan).
Advanced Royalty Rate Determination Methods (R. Parr).
INTELLECTUAL CAPITAL.
A Model for Managing Intellectual Capital (P. Sullivan & L. Edvinsson).
The Future of Intellectual Capital Management (R. Parr & P. Sullivan).
Appendix.
Index.
LICENSING STRATEGY.
Vital Resource of the Future--Knowledge (R. Parr & P. Sullivan).
Key Terms and Strategic Positions (P. Sullivan).
Intellectual Property Portfolios in Business Strategy (P. Sullivan & J. Daniele).
Strategic Objectives Supported by Licensing (J. Nickerson).
Central Control of Technology Licensing (R. Parr).
Gaps Analysis (R. Parr).
ROYALTY RATES.
The Importance of Context in the Derivation of Royalty Rates (S. Sullivan).
Advanced Royalty Rate Determination Methods (R. Parr).
INTELLECTUAL CAPITAL.
A Model for Managing Intellectual Capital (P. Sullivan & L. Edvinsson).
The Future of Intellectual Capital Management (R. Parr & P. Sullivan).
Appendix.
Index.
