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Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

ISBN: 978-0-471-13227-1
176 pages
September 1989
Orchestrating Success: Improve Control of the Business with Sales & Operations Planning (0471132276) cover image
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
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Working in Concert.

Synchronizing with the Marketplace.

Conducting the Process.

Establishing Responsibilities.

Preparing the Data.

Operating the Process.

Implementing the Process.

Appendices.

Index.
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