 The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing
ISBN: 978-0-471-13270-7
Hardcover
208 pages
March 1995
US $54.95
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Competing in the Global Marketing.
Reach for the Sky.
Beyond Forecasting: The Leadership Role of Sales and Marketing.
Developing a Marketing/Manufacturing Strategy.
The Fine Art of Forecasting.
Building Effective Sales Plans.
Turning Plans into Reality: The Master Production Schedule.
Demand Analysis: Reducing Uncertainty of Demand.
Steps for Getting Started in Gaining a Marketing Edge.
Appendices.
Index.
Reach for the Sky.
Beyond Forecasting: The Leadership Role of Sales and Marketing.
Developing a Marketing/Manufacturing Strategy.
The Fine Art of Forecasting.
Building Effective Sales Plans.
Turning Plans into Reality: The Master Production Schedule.
Demand Analysis: Reducing Uncertainty of Demand.
Steps for Getting Started in Gaining a Marketing Edge.
Appendices.
Index.
