WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

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The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing
ISBN: 978-0-471-13270-7
Hardcover
208 pages
March 1995
US $54.95 Add to Cart

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  • Description
  • Table of Contents
Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.