The Marketing Edge: The New Leadership Role of Sales & Marketing in ManufacturingISBN: 978-0-471-13270-7
Hardcover
208 pages
March 1995
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Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.
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The Marketing Edge: The New Leadership Role of Sales & Marketing in Manufacturing (US $54.95)
-and- Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition (US $39.95)
Total List Price: US $94.90
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