JOHN J. COTTER is the founder of John J. Cotter and Associates, Inc., an international training and consulting firm headquartered in Studio City, California. Among the many companies Cotter has advised about designing organizations for changing times are Alcoa, Alfa Mexico, AT&T, Colgate-Palmolive, Esso Europe, Ford, Inland Steel, National Semiconductor, Nippon Steel, Novacor, Polaroid, Santa Fe Railroad, Shell, Wyerhaeuser, and Whirlpool. Before starting his own company in 1978, Cotter was a founding member of The Center for Quality of Working Life at UCLA's Institute of Industrial Relations. There, he advised representatives from industry, labor, and government, both in the United States and abroad, about the design of high-performance organizations, a subject on which he is an internationally respected authority. Mr. Cotter is the publisher of the well-known bimonthly newsletter, The Work Design Network News, and he is frequently quoted in The Wall Street Journal, Industry Week, The Futurist, and other leading news-papers and magazines.