 One Stop Marketing
ISBN: 978-0-471-13331-5
Hardcover
256 pages
September 1996
US $75.00
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MARKETING.
The Quiet Revolution: The Changing Customer.
The Loud Revolution: The Changing Retailer.
The Smart Marketing Definition.
What Marketing Is Not.
Your Marketing Know-How.
MARKETING PRINCIPLES.
The 12 Retail Marketing Principles That Work.
A Marketing Success Story.
FINDING CUSTOMERS.
Finding Customers: The Three Steps.
Markets: Understanding Your Different Customers.
Segmenting Markets: Finding Your Core Customers.
Building Markets and Creating Benefits.
KEEPING CUSTOMERS.
Keeping Customers: Three Best Ways.
Avoid at All Costs: Delusions of Adequacy.
Don't be Overserviced.
Act Direct, Be Direct.
Index.
The Quiet Revolution: The Changing Customer.
The Loud Revolution: The Changing Retailer.
The Smart Marketing Definition.
What Marketing Is Not.
Your Marketing Know-How.
MARKETING PRINCIPLES.
The 12 Retail Marketing Principles That Work.
A Marketing Success Story.
FINDING CUSTOMERS.
Finding Customers: The Three Steps.
Markets: Understanding Your Different Customers.
Segmenting Markets: Finding Your Core Customers.
Building Markets and Creating Benefits.
KEEPING CUSTOMERS.
Keeping Customers: Three Best Ways.
Avoid at All Costs: Delusions of Adequacy.
Don't be Overserviced.
Act Direct, Be Direct.
Index.
