 The Electronic Retailing Market
ISBN: 978-0-471-13358-2
Hardcover
176 pages
January 1996
US $125.00
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TV HOME SHOPPING.
Market Overview: TV Home Shopping.
The Competitive Situation in TV Home Shopping.
Marketing Trends and Customer Demographics.
INFOMERCIALS.
Market Overview: Infomercials.
The Competitive Situation in the Infomercial Industry.
Marketing Trends in the Infomercial Industry.
INTERACTIVE RETAILING.
Market Overview: Interactive Retailing.
Interactive Television Retailing.
Interactive Computerized Retailing.
Consumer Usage.
Appendix.
Index.
Market Overview: TV Home Shopping.
The Competitive Situation in TV Home Shopping.
Marketing Trends and Customer Demographics.
INFOMERCIALS.
Market Overview: Infomercials.
The Competitive Situation in the Infomercial Industry.
Marketing Trends in the Infomercial Industry.
INTERACTIVE RETAILING.
Market Overview: Interactive Retailing.
Interactive Television Retailing.
Interactive Computerized Retailing.
Consumer Usage.
Appendix.
Index.
