 Thinking Out of the Box: How to Market Your Company Into the Future
ISBN: 978-0-471-13916-4
Hardcover
288 pages
February 1997
US $46.50
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Exercises for getting away from the rut of "business as usual" and moving toward revolutionary ideas, innovation and profit
Thinking out of the Box is a practical, informative and entertaining guide to putting strategic marketing to work. Written in plain language it is a quick easy read that doesn't require a Ph.D. Thinking out of the Box offers creative thinking exercises that allow managers to look at their businesses from the outside--the way a consultant would. Any executive, middle manager or business professional can benefit from this fast paced book.
* Arms marketers with self-tests and questionnaires that help spur creativity
* Describes a 5-step plan that helps marketers create added value and hone their company's competitive edge--using the latest business trends
* Shows how to implement a strategic marketing plan throughout a company
KATHY C. YOHALEM (New York, New York) is president of Yohalem Ltd., a global strategic marketing company specializing in multimedia, communications, consumer products, manufacturing, retailing, fashion-related industries, and professional service firms. She is also currently CEO of C-Source Communications LLC, a Coopers & Lybrand company.
Thinking out of the Box is a practical, informative and entertaining guide to putting strategic marketing to work. Written in plain language it is a quick easy read that doesn't require a Ph.D. Thinking out of the Box offers creative thinking exercises that allow managers to look at their businesses from the outside--the way a consultant would. Any executive, middle manager or business professional can benefit from this fast paced book.
* Arms marketers with self-tests and questionnaires that help spur creativity
* Describes a 5-step plan that helps marketers create added value and hone their company's competitive edge--using the latest business trends
* Shows how to implement a strategic marketing plan throughout a company
KATHY C. YOHALEM (New York, New York) is president of Yohalem Ltd., a global strategic marketing company specializing in multimedia, communications, consumer products, manufacturing, retailing, fashion-related industries, and professional service firms. She is also currently CEO of C-Source Communications LLC, a Coopers & Lybrand company.
