 Entrepreneur Magazine: Successful Advertising for Small Businesses
ISBN: 978-0-471-14083-2
Paperback
199 pages
August 1996
US $19.95
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How to Plan, Write, and Design Retail and Small-Business Advertising.
Why Advertise?
Who Needs It?
How to Plan for an Increase in Sales and Profit.
Examples of Advertising Budget Planning.
How to Get Ads to Produce Good Results.
How Do You Begin to Write Effective Advertising?
How to Write Effective Advertising Copy.
If it Doesn't Sell, It Isn't Creative.
How Big Should Your Ads Be?
Down-to-Earth, Practical Tips on How to Design Your Ads.
Typography.
Production.
Advertising Media Strategy.
What About Using All the Other Media?
Important Review of the Basics.
Epilogue.
Index.
Why Advertise?
Who Needs It?
How to Plan for an Increase in Sales and Profit.
Examples of Advertising Budget Planning.
How to Get Ads to Produce Good Results.
How Do You Begin to Write Effective Advertising?
How to Write Effective Advertising Copy.
If it Doesn't Sell, It Isn't Creative.
How Big Should Your Ads Be?
Down-to-Earth, Practical Tips on How to Design Your Ads.
Typography.
Production.
Advertising Media Strategy.
What About Using All the Other Media?
Important Review of the Basics.
Epilogue.
Index.
