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Trademark Valuation

ISBN: 978-0-471-14112-9
Hardcover
312 pages
December 1996
US $205.00 Add to Cart

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Trademark Valuation (0471141127) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.

Valuation Basics.

The Nature of a Trademark.

Trademark Exploitation.

Quantifying the Economic Benefit.

Economic Life and Risks of Trademark Ownership and Exploitation.

Trademark Valuation.

Trademark Royalty Rates.

Monetary Relief in Trademark Litigation.

Special Trademark Valuation Situations.

Global Valuation and Exploitation of Trademarks.

Appendices.

Bibliography.

Index.