Trademark ValuationISBN: 978-0-471-14112-9
Hardcover
312 pages
December 1996
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Valuation Basics.
The Nature of a Trademark.
Trademark Exploitation.
Quantifying the Economic Benefit.
Economic Life and Risks of Trademark Ownership and Exploitation.
Trademark Valuation.
Trademark Royalty Rates.
Monetary Relief in Trademark Litigation.
Special Trademark Valuation Situations.
Global Valuation and Exploitation of Trademarks.
Appendices.
Bibliography.
Index.
The Nature of a Trademark.
Trademark Exploitation.
Quantifying the Economic Benefit.
Economic Life and Risks of Trademark Ownership and Exploitation.
Trademark Valuation.
Trademark Royalty Rates.
Monetary Relief in Trademark Litigation.
Special Trademark Valuation Situations.
Global Valuation and Exploitation of Trademarks.
Appendices.
Bibliography.
Index.
