 New Dimensions in Investor Relations: Competing for Capital in the 21st Century
ISBN: 978-0-471-14153-2
Hardcover
432 pages
November 1997
US $90.00
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The Art and Craft of Investor Relations.
The Marketing Approach.
The Cast of Characters.
The Changing Landscape of Analysis.
Working with the Financial Community.
The Computer in Investor Relations.
Corporate Communications.
The Financial and Business Media.
Rules of Disclosure: The SEC and the Markets.
Going Public.
Shareholder Relations.
The Investor Relations Counsel.
Competing for Capital.
Appendices.
Index.
The Marketing Approach.
The Cast of Characters.
The Changing Landscape of Analysis.
Working with the Financial Community.
The Computer in Investor Relations.
Corporate Communications.
The Financial and Business Media.
Rules of Disclosure: The SEC and the Markets.
Going Public.
Shareholder Relations.
The Investor Relations Counsel.
Competing for Capital.
Appendices.
Index.
