 Developing Online Content: The Principles of Writing and Editing for the Web
ISBN: 978-0-471-14611-7
Paperback
400 pages
January 2002
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Author Biographies
Acknowledgments
From the Authors
Chapter 1: A Funny Thing Happened on the Way to the Web
Chapter 2: Audience, Audience, Audience!
Chapter 3: Organizing a Web Site: "Elementary, My Dear Watson"
Chapter 4: E-Rhetoric: A New Form of Persuasion
Chapter 5: Is Seeing Believing? The Art of Visual Rhetoric
Chapter 6: Links, Logic, and the Layered Reader
Chapter 7: Writing/Editing for the Web Page;
Writing/Editing to the Web Screen
Chapter 8: Content + Technology: A Surprising Alliance
Chapter 9: Keep CALM: Content and Logical Management
Chapter 10: The Business of Web Writing/Editing
Chapter 11: After Words and For Words
Appendix: HTML Codes for Special Text Characters
Glossary
Bibliography
Index
Acknowledgments
From the Authors
Chapter 1: A Funny Thing Happened on the Way to the Web
Chapter 2: Audience, Audience, Audience!
Chapter 3: Organizing a Web Site: "Elementary, My Dear Watson"
Chapter 4: E-Rhetoric: A New Form of Persuasion
Chapter 5: Is Seeing Believing? The Art of Visual Rhetoric
Chapter 6: Links, Logic, and the Layered Reader
Chapter 7: Writing/Editing for the Web Page;
Writing/Editing to the Web Screen
Chapter 8: Content + Technology: A Surprising Alliance
Chapter 9: Keep CALM: Content and Logical Management
Chapter 10: The Business of Web Writing/Editing
Chapter 11: After Words and For Words
Appendix: HTML Codes for Special Text Characters
Glossary
Bibliography
Index
