Developing Online Content: The Principles of Writing and Editing for the Web
After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.
From the Authors
Chapter 1: A Funny Thing Happened on the Way to the Web
Chapter 2: Audience, Audience, Audience!
Chapter 3: Organizing a Web Site: "Elementary, My Dear Watson"
Chapter 4: E-Rhetoric: A New Form of Persuasion
Chapter 5: Is Seeing Believing? The Art of Visual Rhetoric
Chapter 6: Links, Logic, and the Layered Reader
Chapter 7: Writing/Editing for the Web Page;
Writing/Editing to the Web Screen
Chapter 8: Content + Technology: A Surprising Alliance
Chapter 9: Keep CALM: Content and Logical Management
Chapter 10: The Business of Web Writing/Editing
Chapter 11: After Words and For Words
Appendix: HTML Codes for Special Text Characters
CLAIRE HARRISON is President of CANDO Career Solutions, Inc. She is an award-winning writer/editor with twenty-five years of experience and is a communications consultant to the Canadian government as well as the private sector. Her Web work ranges from editing Web content to developing complete sites.
"a great book if you publish a large amount of content" (Internet Advisor, May 2002)
"... hurrah for a book which, as it's subtitle says, is about The Principles of Writing and Editing for the Web..." (Writers News, July 2002)
"...a good book which sets out the skills and responsibilities of online content developers..." (M2 Best Books, 19 August 2002)
"...the authors cover an impressive range...I particularly liked the pithy panels in which an expert gives his or her view on topics...the examples of poor and good practice are another strength..." (www.freepint.com, 5 September 2002)