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Developing Online Content: The Principles of Writing and Editing for the Web

ISBN: 978-0-471-14611-7
400 pages
January 2002
Developing Online Content: The Principles of Writing and Editing for the Web (0471146110) cover image


An all-in-one resource on writing, organizing, and delivering Web content
After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.
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Table of Contents

Author Biographies


From the Authors

Chapter 1: A Funny Thing Happened on the Way to the Web

Chapter 2: Audience, Audience, Audience!

Chapter 3: Organizing a Web Site: "Elementary, My Dear Watson"

Chapter 4: E-Rhetoric: A New Form of Persuasion

Chapter 5: Is Seeing Believing? The Art of Visual Rhetoric

Chapter 6: Links, Logic, and the Layered Reader

Chapter 7: Writing/Editing for the Web Page;
Writing/Editing to the Web Screen

Chapter 8: Content + Technology: A Surprising Alliance

Chapter 9: Keep CALM: Content and Logical Management

Chapter 10: The Business of Web Writing/Editing

Chapter 11: After Words and For Words

Appendix: HTML Codes for Special Text Characters



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Author Information

IRENE HAMMERICH is the cofounder and senior partner of Inner Action, Inc. and Focus48, new media training and production companies. She handles corporate and government Web site production, coordinates a partnership with Algonquin College to deliver new media courses, and speaks extensively on the technological and creative issues involved in content delivery.

CLAIRE HARRISON is President of CANDO Career Solutions, Inc. She is an award-winning writer/editor with twenty-five years of experience and is a communications consultant to the Canadian government as well as the private sector. Her Web work ranges from editing Web content to developing complete sites.
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"I read this book whilst engaged on two medium-sized Web projects, and can confirm that all the roles, tasks and collaborations they describe are 100 per cent accurate." (Writing & Computers, 5 March 2002)

"a great book if you publish a large amount of content" (Internet Advisor, May 2002)

"... hurrah for a book which, as it's subtitle says, is about The Principles of Writing and Editing for the Web..." (Writers News, July 2002)

"...a good book which sets out the skills and responsibilities of online content developers..." (M2 Best Books, 19 August 2002)

"...the authors cover an impressive range...I particularly liked the pithy panels in which an expert gives his or her view on topics...the examples of poor and good practice are another strength..." (www.freepint.com, 5 September 2002)

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Companion Site
Visit the Companion Site.
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