 The Fast Forward MBA in Business
ISBN: 978-0-471-14660-5
Paperback
288 pages
April 1996
US $16.95
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THE NEW, SOFTER SIDE OF BUSINESS.
Leadership and Management.
Culture: Intangible, Untouchable, But Oh So Important.
People: The Management of Human Resources.
New Relationships: Teamwork and the Customer Connection.
THE HARD NUMBERS.
Accounting and Finance: Showing How the Numbers Count.
Financial Function: Hard Values.
The Macro and Micro of Economics.
FUNCTIONS AND STRATEGIES: MAKING BUSINESS WORK.
Information Technology: The New Engine of Business.
M&M: Manufacturing and Marketing.
Strategic Thinking: It's All About Moves.
Conclusion.
Notes.
Index.
Leadership and Management.
Culture: Intangible, Untouchable, But Oh So Important.
People: The Management of Human Resources.
New Relationships: Teamwork and the Customer Connection.
THE HARD NUMBERS.
Accounting and Finance: Showing How the Numbers Count.
Financial Function: Hard Values.
The Macro and Micro of Economics.
FUNCTIONS AND STRATEGIES: MAKING BUSINESS WORK.
Information Technology: The New Engine of Business.
M&M: Manufacturing and Marketing.
Strategic Thinking: It's All About Moves.
Conclusion.
Notes.
Index.
