 "This Business has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story
ISBN: 978-0-471-14749-7
Paperback
206 pages
May 1996
US $29.95
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A Hollywood Adventure.
Hat in Hand.
An Irresistible Product.
Shooting Suzanne.
A Virtual Start Up.
Ambushed.
$100,000,000.
A Cultural Icon.
Epilogue.
Peter's Time Line.
Index.
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