"This Business has Legs": How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure StoryISBN: 978-0-471-14749-7
Paperback
206 pages
May 1996
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability.  This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 2-3 days delivery time. The book is not returnable.
|
"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life
"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter
"Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report
"As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it's a very early Henry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!
--Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life
"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter
"Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report
"As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it's a very early Henry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!
