 Visual Data Mining: Techniques and Tools for Data Visualization and Mining
ISBN: 978-0-471-14999-6
Paperback
416 pages
May 2002
US $65.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
Other Available Formats: Adobe E-Book
|
Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.
- Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free
- Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making
- Shows how to solve numerous business problems by applying various tools and techniques
- Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining
