 
Online Promotions: Winning Strategies and Tactics
ISBN: 978-0-471-15088-6
Adobe E-Book
August 2001
US $34.99
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Foreword.
Introduction.
Acknowledgments.
Promotional Marketing Basics.
Why Online Promotions Work.
Planning an Online Promotion.
Protecting Yourself and Your Company Online.
Outsourcing versus In-House Resources.
How to Create a Multibrand Promotion.
Promoting the Promotion.
What to Do after the Promotion.
The Future of Online Promotions.
Index.
Introduction.
Acknowledgments.
Promotional Marketing Basics.
Why Online Promotions Work.
Planning an Online Promotion.
Protecting Yourself and Your Company Online.
Outsourcing versus In-House Resources.
How to Create a Multibrand Promotion.
Promoting the Promotion.
What to Do after the Promotion.
The Future of Online Promotions.
Index.
