![]() Being the Shopper: Understanding the Buyer's Choice
ISBN: 978-0-471-15135-7
Hardcover
245 pages
June 2002
US $27.95
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Adobe E-Book
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Instructors may request an evaluation copy for this title.
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" a fantastically interesting, insightful read from a consumer perspective-and there are valuable lessons to be learnt for any retailer " (CWB ( Childrenswear buyer), November 2002)

