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Being the Shopper: Understanding the Buyer's Choice

Phil Lempert
ISBN: 978-0-471-15135-7
Hardcover
245 pages
June 2002
US $27.95 Add to Cart

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Being the Shopper: Understanding the Buyer's Choice (0471151351) cover image
Other Available Formats: E-book

" a fantastically interesting, insightful read from a consumer perspective-and there are valuable lessons to be learnt for any retailer " (CWB ( Childrenswear buyer), November 2002)

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Being the Shopper: Understanding the Buyer's Choice (US $27.95)

-and- Consumer India: Inside the Indian Mind and Wallet (US $29.95)

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