 Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 2nd Edition
ISBN: 978-0-471-15442-6
Paperback
349 pages
April 1997
US $55.00
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This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
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Newspaper and Magazine Advertising.
Selecting Print Media.
Flyers, Brochures, Bulletins, and Invitations.
Direct Mail and Database Direct Marketing.
Catalogs: A Project for Creative Nitpickers.
Out-of-Home Advertising and Promotion.
Telemarketing.
Broadcast Fax.
Advertising on the Web.
Publicity and Public Relations.
TV, Radio, Video, and CD Creative and Production.
Sales and Marketing Presentations.
Conventions, Trade Shows, Consumer Shows, and Meetings.
Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution.
Finding the Right Advertising Agency and Other Promotional Resources.
Index.
Selecting Print Media.
Flyers, Brochures, Bulletins, and Invitations.
Direct Mail and Database Direct Marketing.
Catalogs: A Project for Creative Nitpickers.
Out-of-Home Advertising and Promotion.
Telemarketing.
Broadcast Fax.
Advertising on the Web.
Publicity and Public Relations.
TV, Radio, Video, and CD Creative and Production.
Sales and Marketing Presentations.
Conventions, Trade Shows, Consumer Shows, and Meetings.
Moving a Project from Camera-Ready Art Through Film, Printing, and Distribution.
Finding the Right Advertising Agency and Other Promotional Resources.
Index.
