 Strategic Management in the Global Economy, 3rd Edition
ISBN: 978-0-471-15873-8
Paperback
592 pages
August 1996
US $109.95
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Partial table of contents:
GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.
Vernon: Where Are the Multinationals Headed.
THE GLOBALIZATION PROCESS.
Melin: Internationalization as a Strategy Process.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATE VIEW.
Porter: Changing Patterns of International Competition.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRY VIEW.
Dunning: The Competitive Advantage of Countries and MNE Activity.
STRATEGIC ALLIANCES.
Tallman and Shenkar: A Managerial Decision Model of International Cooperative Venture Formation.
MARKETING.
Ohmae: The Rise of the Region State.
PRODUCTION.
MacCormack, Newman, and Rosenfield: The New Dymanics of Global Manufacturing Site Location.
R&D AND TECHNOLOGY MANAGEMENT.
De Meyer: Management of International R&D Operations.
FINANCE.
Lessard: Global Competition and Corporate Finance in the 1990s.
ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.
Hofstede: The Business of International Business Is Culture.
INFORMATION AND INFORMATION PROCESSING.
Babbar and Rai: Competitive Intelligence for International Business.
GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.
Vernon: Where Are the Multinationals Headed.
THE GLOBALIZATION PROCESS.
Melin: Internationalization as a Strategy Process.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATE VIEW.
Porter: Changing Patterns of International Competition.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRY VIEW.
Dunning: The Competitive Advantage of Countries and MNE Activity.
STRATEGIC ALLIANCES.
Tallman and Shenkar: A Managerial Decision Model of International Cooperative Venture Formation.
MARKETING.
Ohmae: The Rise of the Region State.
PRODUCTION.
MacCormack, Newman, and Rosenfield: The New Dymanics of Global Manufacturing Site Location.
R&D AND TECHNOLOGY MANAGEMENT.
De Meyer: Management of International R&D Operations.
FINANCE.
Lessard: Global Competition and Corporate Finance in the 1990s.
ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.
Hofstede: The Business of International Business Is Culture.
INFORMATION AND INFORMATION PROCESSING.
Babbar and Rai: Competitive Intelligence for International Business.
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