 Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services
ISBN: 978-0-471-16175-2
Paperback
416 pages
November 1996
This title is out-of-print and not currently available for purchase from this site.
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The Power of Internet Publicity.
Who's Online?
Basic Tools and Techniques.
The Registration Campaign.
The Linkage Campaign.
E-Mail News Releases.
Announcements.
Document Transfers.
Online Appearances.
Contests and Other Fancy Promotions.
Firefighting and Follow-Up.
Internet Publicity Resources.
Appendix.
Index.
Who's Online?
Basic Tools and Techniques.
The Registration Campaign.
The Linkage Campaign.
E-Mail News Releases.
Announcements.
Document Transfers.
Online Appearances.
Contests and Other Fancy Promotions.
Firefighting and Follow-Up.
Internet Publicity Resources.
Appendix.
Index.
