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Entrepreneur Magazine: Organizing and Promoting Seminars

ISBN: 978-0-471-16289-6
269 pages
October 1997
Entrepreneur Magazine: Organizing and Promoting Seminars (0471162892) cover image


This guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.
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Table of Contents

Defining Your Market.

Location, Sites, and Facilities.

Equipment and Inventory.


Legal Requirements.

Record Keeping and Taxes.

Financial Management.

Advertising and Promotion.


The Start-Up Phase.




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Author Information

ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Media, Inc. It has the largest newsstand circulation of any business monthly and has a total ABC audited circulation of 510,000. The Entrepreneur Media, Inc. also publishes Business Start-Ups and Entrepreneur in Mexico.
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