 The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry
ISBN: 978-0-471-16512-5
Paperback
512 pages
August 1997
US $39.95
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Partial table of contents:
HOW TO GET AHEAD.
The Road to Business Success (A. Carnegie).
They Won't Think (T. Edison).
THE IMPORTANCE OF CHARACTER.
What I Have Learned about Men (H. Firestone).
The Character of the Businessman (H. Luce).
THE DYNAMICS OF LEADERSHIP.
Leadership (D. Ogilvy).
Lessons for Success (J. Welch).
THE ESSENTIALS OF GOOD MANAGEMENT.
The Most Important Thing I Ever Learned about Management (A. Sloan).
More on Good Management (L. Iacocca).
SELLING SKILLS AND CUSTOMER FOCUS.
You in a Career of Selling (R. Woodruff).
MAINTAINING INDIVIDUALITY IN THE CORPORATE WORLD.
The Hat of the Student (W. Rockwell).
The Modern Corporation (G. Perkins).
GUNSLINGERS AND THE ENTREPRENEURIAL SPIRIT.
What I Learned about Business (H. Ford).
The Art of Money-Getting (P. Barnum).
PHILOSOPHY FROM WALL STREET.
My Investment Philosophy (B. Baruch).
What Makes Me Tick?
(C. Icahn).
Chronology.
Author Index.
Acknowledgments.
Notes.
Credits and Sources.
Index.
HOW TO GET AHEAD.
The Road to Business Success (A. Carnegie).
They Won't Think (T. Edison).
THE IMPORTANCE OF CHARACTER.
What I Have Learned about Men (H. Firestone).
The Character of the Businessman (H. Luce).
THE DYNAMICS OF LEADERSHIP.
Leadership (D. Ogilvy).
Lessons for Success (J. Welch).
THE ESSENTIALS OF GOOD MANAGEMENT.
The Most Important Thing I Ever Learned about Management (A. Sloan).
More on Good Management (L. Iacocca).
SELLING SKILLS AND CUSTOMER FOCUS.
You in a Career of Selling (R. Woodruff).
MAINTAINING INDIVIDUALITY IN THE CORPORATE WORLD.
The Hat of the Student (W. Rockwell).
The Modern Corporation (G. Perkins).
GUNSLINGERS AND THE ENTREPRENEURIAL SPIRIT.
What I Learned about Business (H. Ford).
The Art of Money-Getting (P. Barnum).
PHILOSOPHY FROM WALL STREET.
My Investment Philosophy (B. Baruch).
What Makes Me Tick?
(C. Icahn).
Chronology.
Author Index.
Acknowledgments.
Notes.
Credits and Sources.
Index.
