 Disruption: Overturning Conventions and Shaking Up the Marketplace
ISBN: 978-0-471-16565-1
Hardcover
256 pages
October 1996
US $50.00
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- Written by the CEO of one of the top worldwide advertising agencies, BDDP Group.
- Introduces a breakthrough new approach to advertising: disruption, which focuses on defying the conventions of traditional advertising.
- Includes examples from many well-known ad campaigns, including those from other countries.
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