 Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan
ISBN: 978-0-471-17464-6
Paperback
256 pages
April 1998
US $49.95
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Why Invest in a Communications Plan?
To Advance the Mission.
Who Can Make It Happen?: Identify and Know Your Audience.
What to Say?: Target Your Message.
How to Communicate It?
Practical Strategies, Appropriate Vehicles.
When and Where?
Build a Plan, Create a Calendar.
How to Make It Happen?
Turning Obstacles Into Opportunities.
Is It Working?
Evaluate What Happens.
Conclusion: The Time is Now.
Appendices.
Index.
About the Author.
About the Disk.
To Advance the Mission.
Who Can Make It Happen?: Identify and Know Your Audience.
What to Say?: Target Your Message.
How to Communicate It?
Practical Strategies, Appropriate Vehicles.
When and Where?
Build a Plan, Create a Calendar.
How to Make It Happen?
Turning Obstacles Into Opportunities.
Is It Working?
Evaluate What Happens.
Conclusion: The Time is Now.
Appendices.
Index.
About the Author.
About the Disk.
Buy Both and Save 20%!
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Buy Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan
(List Price: US $49.95)
with Strategic Tools for Social Entrepreneurs: Enhancing the Performance of Your Enterprising Nonprofit (List Price = US $39.95) Cannot be combined with any other offers. Learn more. |
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