WILEY

Publishers since 1807

Wiley - Publishers Since 1807

United States Change Location

cart.gif CART |  MY ACCOUNT |  CONTACT US |  HELP    
Cover image for product 0471174696
Under the Radar: [Talking to Today's Cynical Consumer]
ISBN: 978-0-471-17469-1
Hardcover
256 pages
November 1997
US $55.00 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
  • Description
  • Table of Contents
  • Author Information
  • Reviews
Jonathan Bond spent his early years in advertising at packaged goods stronghold Jordan, Case & McGrath, Korey, Kay & Partners, and his own start-up agency, Grossich and Bond. Bond also worked for famed marketing consultants Trout & Ries, inventors of the concept of "positioning." At age 25, he was named to Adweek's Best People Under 30. Currently, he is cochairman and cofounder of Kirshenbaum Bond & Partners, a $225 million agency behind such memorable campaigns as Snapple, Kenneth Cole, Citibank AAdvantage card, and Target stores. Bond and his partner Kirshenbaum are guest lecturers at Harvard Business School, and have appeared on Today, 20/20, and CNN. He was recently elected the youngest board member of the American Association of Advertising Agencies.

Richard Kirshenbaum is one of the few creative entrepreneurs today, combining a rare business acumen with a widely respected creative reputation. As cochairman and chief creative at Kirshenbaum Bond & Partners, he has won numerous Clios, One Show, and EFFIE awards. At 29, he won the Young Entrepreneurs Organization Award where he placed #2 in the nation and was recently elected to the board of The One Club for Copy and Art. Kirshenbaum gained his experience at J. Walter Thompson as senior copywriter on Burger King, Reynolds Aluminum, Showtime, and Prodigy (which he, in fact, named). He also produced award-winning work for Korey, Kay & Partners, and for Deutsch. He has been profiled in the New York Times, and Crain's and Wired magazines, and has appeared on ABC, MTV, and CNBC.

More By These Authors

Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum (Foreword by) with Robert W. Bly