 Re-Wiring Business: Uniting Management and the Web
ISBN: 978-0-471-17556-8
Hardcover
278 pages
November 1997
US $29.95
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Liftoff.
Strategic Matters.
Re-Engineering the Re-Wired Corporation.
The Network Inside.
Marketing in the Marketspace.
The Medium Is the Message.
Strategies for Net Retailing.
Business to Business.
Getting Paid.
The Re-Wired Business.
Notes.
References.
Index.
Strategic Matters.
Re-Engineering the Re-Wired Corporation.
The Network Inside.
Marketing in the Marketspace.
The Medium Is the Message.
Strategies for Net Retailing.
Business to Business.
Getting Paid.
The Re-Wired Business.
Notes.
References.
Index.
