Data Mining Techniques: For Marketing, Sales, and Customer SupportISBN: 978-0-471-17980-1
Paperback
464 pages
June 1997
 This title is out-of-print and not currently available for purchase from this site.
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Why Data Mining?
The Virtuous Cycle of Data Mining.
The Virtuous Cycle in Practice.
What Can Data Mining Do?
Data Mining Methodology.
Measuring the Effectiveness of Data Mining.
Overview of Data Mining Techniques.
Market Basket Analysis.
Memory-Based Reasoning.
Automatic Cluster Detection.
Link Analysis.
Decision Trees.
Artificial Neural Networks.
Genetic Algorithms.
Data Mining and the Corporate Data Warehouse.
Where Does OLAP Fit In?
Choosing the Right Tool for the Job.
Putting Data Mining to Work.
Recommended Reading.
Index.
The Virtuous Cycle of Data Mining.
The Virtuous Cycle in Practice.
What Can Data Mining Do?
Data Mining Methodology.
Measuring the Effectiveness of Data Mining.
Overview of Data Mining Techniques.
Market Basket Analysis.
Memory-Based Reasoning.
Automatic Cluster Detection.
Link Analysis.
Decision Trees.
Artificial Neural Networks.
Genetic Algorithms.
Data Mining and the Corporate Data Warehouse.
Where Does OLAP Fit In?
Choosing the Right Tool for the Job.
Putting Data Mining to Work.
Recommended Reading.
Index.
