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The Portable MBA in Entrepreneurship Case Studies

William D. Bygrave (Editor), Dan D'Heilly (Editor)
ISBN: 978-0-471-18229-0
336 pages
June 1997
The Portable MBA in Entrepreneurship Case Studies (047118229X) cover image


The crucial link between theory and practice

In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting.

Each case study is illustrated with exhibits --financial statements, business plans, sample contracts, and more --and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.
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Table of Contents

John Roughneen.

Scott Tompkins.

Jack Sprat's Restaurant.

Internet Fashion Mall, LLC.

Neverfail Computing.

Jon Hirschtick's New Venture.

Beautiful Legs by Post.

Shaker Circuits (A).

Diamond Technical Group (DTG).



SeaFax (A).

Fjord Trading Company (A).

ENOX Technologies.

Mike Bellobuono.

Take a Break Travel.



Quick Lube Franchise Corporation (QLFC).
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Author Information

WILLIAM D. BYGRAVE, MA, DPhil, MBA, DBA, is the Frederic C. Hamilton Professor for Free Enterprise and Director of the Center for Entrepreneurial Studies at Babson College, and Visiting Professor at INSEAD (the European Institute for Business Administration).

DAN D'HEILLY, MBA, is Project Manager for the Center for Entrepreneurial Studies at Babson College. He is also a part-time lecturer at the college.
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