MICHAEL ST. LAWRENCE & STEVE JOHNSON are partners and cofounders of Outsell, a sales training and consulting business. Before they founded the business, St. Lawrence was vice president of product development and national accounts at Dale Carnegie. Steve Johnson was in the sales training field for 10 years and also worked at Dale Carnegie. Their clients include Merrill Lynch, Pacific Bell, Blue Cross, Dean Witter, The Trane Company, and The Money Store.