 The Complete Guide to Fundraising Management (AFP/Wiley Fund Development Series) , 2nd Edition
ISBN: 978-0-471-20019-2
Hardcover
384 pages
March 2002
US $34.95
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Foreword.
Preface.
Chapter 1. Five Major Fundraising Principles.
Chapter 2. Your Organization and the Not-for-Profit World.
Chapter 3. Managing the Resource Development Function.
Chapter 4. The Case for Support and Fundraising Materials.
Chapter 5. Managing Information.
Chapter 6. Prospect Identification, Research, and Segmentation.
Chapter 7. Nurturing Relationships.
Chapter 8. Major Gift Programs.
Chapter 9. Direct and Select Mail Fundraising.
Chapter 10. Telephone Soliitations.
Chapter 11. Special Event Fundraisers.
Chapter 12. Grantsmanship.
Chapter 13. Planned giving.
Chapter 14. Capital and Endowment Campaigns.
Chapter 15. Human Resources.
Chapter 16. Evaluation.
About the CD-ROM.
Index.
Preface.
Chapter 1. Five Major Fundraising Principles.
Chapter 2. Your Organization and the Not-for-Profit World.
Chapter 3. Managing the Resource Development Function.
Chapter 4. The Case for Support and Fundraising Materials.
Chapter 5. Managing Information.
Chapter 6. Prospect Identification, Research, and Segmentation.
Chapter 7. Nurturing Relationships.
Chapter 8. Major Gift Programs.
Chapter 9. Direct and Select Mail Fundraising.
Chapter 10. Telephone Soliitations.
Chapter 11. Special Event Fundraisers.
Chapter 12. Grantsmanship.
Chapter 13. Planned giving.
Chapter 14. Capital and Endowment Campaigns.
Chapter 15. Human Resources.
Chapter 16. Evaluation.
About the CD-ROM.
Index.
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