The comprehensive and practical guide to successful fundraising-revised and updated

The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:
* The five principles of fundraising
* Resource development strategies
* Information management techniques
* Tips on prospect identification and market research
* Guidelines for running major gift programs
* Sections on fundraising by mail, by telephone, and through special events
* Capital and endowment campaign key success factors


No matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there-The Complete Guide to Fundraising Management, Second Edition is for you.