Rational Choice and Judgment: Decision Analysis for the Decider

"What this book does so successfully is to give innumerate practitioners some systematic ways of thinking about their problems, so that they have a framework available for a new situation when it arises. For example, even the (plus-minus tally procedure) aids the decider in thinking about the influential factors and their relative importances.  Another brilliant feature is the plethora of fine examples and exercises which I found enormously clarifying but also thought-provoking. Yes, a fine book."   --Dennis Lindley, Emeritus Professor of Statistics, University College London, and author of Making Decisions

"The more complex the decision making task is, the more it is a strange combination of art and science. (This) book makes that very clear and effectively challenges the reader to deal with this ambiguity."   --Alan Merten, President, George Mason University