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Michael Allen's Guide to E-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company

ISBN: 978-0-471-20302-5
360 pages
January 2003
Michael Allen


An industry leader speaks out against boring, ineffective, costly e-learning and provides practical guidelines for creation of powerful, e-learning-based performance solutions.
e-Learning is emerging rapidly in schools, businesses, and at home. Millions are being invested in this new, widely available technology purported as the solution to learning challenges. Dr. Michael Allen, commonly considered the father of modern interactive learning, raises concerns about misuses of the technology, missed opportunities, and money wasted on boring, ineffective e-learning. The book offers specific, pragmatic, common-sense approaches to guide the development of successful technology-assisted learning. A free CD-ROM is packed with sample applications. Michael Allen's Guide to e-Learning enables business executives to become discerning e-learning investors and instructional designers to create meaningful performance solutions.
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Table of Contents

Foreword by Gloria Gery.



Chapter 1. Plain Talk.

Chapter 2. Context—The Possibility of Success.

Chapter 3. The Essence of Good Design.

Chapter 4. Getting There through Successive Approximation.


Chapter 5. Learner Motivation.

Chapter 6. Navigation.

Chapter 7. Instructional Interactivity.





About the Author.

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Author Information

MICHAEL W. ALLEN is a recognized pioneer and leader in the design of interactive multimedia learning tools and applications. He is the founder and former chairman of Authorware, Inc. (now Macromedia, Inc.). He is currently Chairman and CEO of Allen Interactions Inc., which builds interactive learning systems, develops custom courseware, and provides multimedia consulting and training.
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Michael Allen's Guide to E-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company (US $39.95)

-and- Designing Successful e-Learning: Forget What You Know About Instructional Design and Do Something Interesting, Michael Allen's Online Learning Library (US $57.00)

Total List Price: US $96.95
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