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Research Methods for Business: A Skill Building Approach, 4th Edition
ISBN: 978-0-471-20366-7
Hardcover
464 pages
September 2002
US $101.95 Add to Cart

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  • Description
  • Table of Contents
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

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