Research Methods for Business: A Skill Building Approach, 4th Edition

Reputed for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific man-ner in all areas of business. Students learn to develop practical knowledge and skills to understand and carry out re-search projects. This new edition helps students understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. Managerial relevance and ethical im-plications are discussed in several chapters. This text is suitable for the Business Research or Research Methods course taken by Junior/Senior/MBA students in the School of Business.