 Essentials of CRM: A Guide to Customer Relationship Management
ISBN: 978-0-471-20603-3
Paperback
220 pages
February 2002
US $40.00
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Overview.
The Customer.
The Corporation.
Technology.
eCRM.
Evaluating Solutions.
Economics of CRM.
Getting There.
Further Reading.
Glossary.
Index.
The Customer.
The Corporation.
Technology.
eCRM.
Evaluating Solutions.
Economics of CRM.
Getting There.
Further Reading.
Glossary.
Index.
