Essentials of CRM: A Guide to Customer Relationship ManagementISBN: 978-0-471-20603-3
Paperback
220 pages
February 2002
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Other Available Formats: E-book
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Overview.
The Customer.
The Corporation.
Technology.
eCRM.
Evaluating Solutions.
Economics of CRM.
Getting There.
Further Reading.
Glossary.
Index.
The Customer.
The Corporation.
Technology.
eCRM.
Evaluating Solutions.
Economics of CRM.
Getting There.
Further Reading.
Glossary.
Index.
