 Against the Grain: How to Succeed in Business by Peddling Heresy
ISBN: 978-0-471-21600-1
Hardcover
240 pages
September 2003
US $29.95
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Foreword by (J. Shiely).
Chapter 1. The Great Break.
Chapter 2. Beginnings.
Chapter 3. Rebel Banker.
Chapter 4. A Letter from Oppenheimer.
Chapter 5. On Our Own.
Chapter 6. How We Grew.
Chapter 7. The Key Role of Incentives.
Chapter 8. The Missionary Way of Life.
Chapter 9. Dispatches from the Sales Front.
Chapter 10. As for the Future.
Chapter 11. The Credo of a Radical Free Marketeer.
Appendix: Heresies that Have Stood the Test of Time.
Acknowledgments.
Index.
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