 Consumer Evolution: Nine Effective Strategies for Driving Business Growth
ISBN: 978-0-471-21676-6
Hardcover
256 pages
September 2002
US $39.95
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PART 1: UNDERSTANDING YOUR CUSTOMER'S BELIEFS.
Chapter 1. Is There a "New Economy"?
Chapter 2. What's Has Really Changed?
Chapter 3. Who Do Customers Think They Are?
PART 2: THE CHANGING CONTEXT OF BUSINESS.
Chapter 4. Have Business Cycles Changed?
Chapter 5. Globalization: The Key Concept.
Chapter 6: The REAL Value Proposition.
PART 3: STRATEGY IN TODAY'S ECONOMY.
Chapter 7. Preparing for the Unknown.
Chapter 8. Integrating People, Process, and Technology.
Chapter 9. Integrating Product, Content, and Service.
Notes.
Index.
Chapter 1. Is There a "New Economy"?
Chapter 2. What's Has Really Changed?
Chapter 3. Who Do Customers Think They Are?
PART 2: THE CHANGING CONTEXT OF BUSINESS.
Chapter 4. Have Business Cycles Changed?
Chapter 5. Globalization: The Key Concept.
Chapter 6: The REAL Value Proposition.
PART 3: STRATEGY IN TODAY'S ECONOMY.
Chapter 7. Preparing for the Unknown.
Chapter 8. Integrating People, Process, and Technology.
Chapter 9. Integrating Product, Content, and Service.
Notes.
Index.
