 Beyond Disruption: Changing the Rules in the Marketplace
ISBN: 978-0-471-21899-9
Hardcover
304 pages
April 2002
US $37.95
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"...this excellent book..." (Electronic Commerce Guide, 13 July 2002)
Named the 'Must Read Marketing book' (Campaign, 27 September 2002)
"...book of the week..." (The Sunday Times, 13 October 2002)
"...the book is a whirlwind ride packed full of ideas and genuine insights..."(Marketing, 9 January 2003)
"...Marketing Mix: Book of the week...the book is a whirlwind ride packed full of ideas and genuine insights..." (Marketing (WWW), 11 February 2003)
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