 Web Metrics: Proven Methods for Measuring Web Site Success
ISBN: 978-0-471-22072-5
Paperback
448 pages
July 2002
US $30.00
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Acknowledgments.
About the Author.
The Web Is Great: Get Over It, Get on With It.
Measuring Measurement.
Raising the Flag, Convincing the Boss.
Web Measurement Standards.
Sawing Logs.
How Good Are You at Making Noise?
How Good Are You at Buying Noise?
Measuring Web Site Performance: The Need for Speed.
Calculating the Caliber of Content.
Well-Marked Trails: Measuring Web Site Navigation.
Calculating Conversion.
Maximizing Customer Information: The Personalization Continuum.
Measuring the Value of Online Customer Service.
Field Studies.
Making It Work by Bringing It All Together.
Appendix: How Interactive Ads Are Delivered and Measurement Implication.
Index.
About the Author.
The Web Is Great: Get Over It, Get on With It.
Measuring Measurement.
Raising the Flag, Convincing the Boss.
Web Measurement Standards.
Sawing Logs.
How Good Are You at Making Noise?
How Good Are You at Buying Noise?
Measuring Web Site Performance: The Need for Speed.
Calculating the Caliber of Content.
Well-Marked Trails: Measuring Web Site Navigation.
Calculating Conversion.
Maximizing Customer Information: The Personalization Continuum.
Measuring the Value of Online Customer Service.
Field Studies.
Making It Work by Bringing It All Together.
Appendix: How Interactive Ads Are Delivered and Measurement Implication.
Index.
