LUIS E. PEREIRO is a consultant who has steered several strategic change projects in multinational corporations such as Bank of America, Union Carbide, and Nissho Iwai. He is Professor of Entrepreneurship & Strategy and Director of the Center for Entrepreneurship and Business Venturing at Universidad Torcuato Di Tella in Buenos Aires, Argentina. He is also a visiting professor at HEC-School of Management in Paris. His numerous articles have appeared in many prestigious business journals and books.