 The End of Advertising as We Know It
ISBN: 978-0-471-22581-2
Hardcover
239 pages
September 2002
US $35.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
Other Available Formats: Adobe E-Book, Paperback
|
Introduction.
Chapter 1. The First Casualty: How We Killed Traditional Advertising.
Chapter 2. Success Can Be Deadly--Don't Take Your Brand Awareness for Granted.
Chapter 3. Fish Where the Fish Are.
Chapter 4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To.
Chapter 5. Packaging Matters: It's Your Last, Best Shot, So Make It a Good One.
Chapter 6. To Sponsor or Not to Sponsor: That Is the Question.
Chapter 7. Free Media--Your Best Friend or Your Worst Enemy.
Chapter 8. Making Your Employees Part of Your Message and Your Product.
Chapter 9. The Proof Is in the Pudding.
Chapter 10. Never Miss Another Opportunity.
Index.
Chapter 1. The First Casualty: How We Killed Traditional Advertising.
Chapter 2. Success Can Be Deadly--Don't Take Your Brand Awareness for Granted.
Chapter 3. Fish Where the Fish Are.
Chapter 4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To.
Chapter 5. Packaging Matters: It's Your Last, Best Shot, So Make It a Good One.
Chapter 6. To Sponsor or Not to Sponsor: That Is the Question.
Chapter 7. Free Media--Your Best Friend or Your Worst Enemy.
Chapter 8. Making Your Employees Part of Your Message and Your Product.
Chapter 9. The Proof Is in the Pudding.
Chapter 10. Never Miss Another Opportunity.
Index.
